Gavin Warwick Résumé
Portfolio

Selected work, one at a time.

I lead end-to-end lifecycle communications (email/SMS/push/in‑app), shape brand voice through copy, and run partner activations with teams like Apple, Xbox, Epic, Blizzard, and Ubisoft.

Partner activation Learn more

Fortnite × Backbone

Co-marketing + lifecycle moment built to drive engagement and keep the message crisp.

Lifecycle Partnerships Brand voice
Product / licensing Learn more

Backbone × Xbox

Product storytelling and launch messaging for a licensed edition built for fans.

Launch Messaging Creative direction
Partner activation Learn more

Death Stranding 2 × Backbone

Product storytelling and launch messaging for a licensed edition built for fans.

Launch Messaging Creative direction
Partner activation Learn more

Warzone × Backbone

A multi-channel comms push that translated features into “why it matters.”

Messaging In-app Community
Timeline

Work experience

Backbone Lifecycle Manager
Backbone
Current
  • Own end-to-end lifecycle across email, SMS, push, and in‑app (campaigns + automations).
  • Partner launches + moments—aligning story, timing, and merchandising across channels.
  • Translate performance into next steps (segmentation, testing plans, and iteration loops).
Lifecycle • Partnerships
Lifecycle Ops + Systems
Backbone
Prior
  • Built the “engine room”: templates, QA, UTM hygiene, and repeatable campaign workflows.
  • Improved deliverability + data integrity with clean segmentation and guardrails.
  • Bridged Marketing ↔ Product/Engineering to ship reliable lifecycle tooling.
Systems • QA
Copy + Campaign Craft
Backbone
Earlier
  • Wrote launch + evergreen copy across email, ads, and in‑app surfaces.
  • Balanced brand voice with clarity—turning features into reasons to care.
  • Collaborated with design to tighten story, hierarchy, and CTA flow.
Copy • Creative
Customer Experience + Satisfaction
Backbone
Earlier
  • Customer-first support with high empathy and fast problem resolution.
  • Implemented automation + self‑serve improvements to reduce friction at scale.
  • Turned feedback into actionable product notes and recurring issue fixes.
Support • Automation
Product Testing + Validation
Backbone
Earlier
  • Tested new hardware/software experiences across devices and edge cases.
  • Documented issues clearly (steps, expected vs. actual, repro rate, priority).
  • Developed product fluency to keep messaging accurate and trustworthy.
Testing • Quality
Crew Member
Trader Joe’s
Foundation
  • High-traffic customer service, fast execution, and upbeat communication.
  • Owned daily tasks with attention to detail and a “leave it better” mindset.
  • Built teamwork habits that still show up in cross‑functional work.
Service • Teamwork
Toolkit

Tools I ship with

Schedule

Book time