Lifecycle · Partnerships · Brand voice

GavinWarwick

I lead end-to-end lifecycle at Backbone across email, SMS, push, and in-app, and run partner activations that actually ship.

See the workResume
AppleXboxEpic GamesBlizzardUbisoftKojima Productions

Selected work

Partner moments, full screen.

Partner activation01 / 04

Fortnite × Backbone

A co-marketing lifecycle moment: one clear message, tuned across every channel.

LifecyclePartnershipsBrand voice

Product / licensing02 / 04

Backbone × Xbox

Product storytelling and launch messaging for a licensed edition built for fans.

LaunchMessagingCreative direction

Partner activation03 / 04

Death Stranding 2 × Backbone

Launch storytelling for a licensed edition: a cinematic partner met with precise messaging.

LaunchMessagingCreative direction

Partner activation04 / 04

Warzone × Backbone

A multi-channel comms push that translated features into “why it matters.”

MessagingIn-appCommunity

Timeline

Six chapters, one throughline.

Every role taught the same lesson from a different angle: clear messaging, tight systems, and momentum that survives handoffs.

  1. Current

    Backbone Lifecycle Manager

    Backbone

    • Own end-to-end lifecycle across email, SMS, push, and in-app (campaigns + automations).
    • Partner launches and moments, aligning story, timing, and merchandising across channels.
    • Translate performance into next steps (segmentation, testing plans, and iteration loops).

    Lifecycle · Partnerships

  2. Prior

    Lifecycle Ops + Systems

    Backbone

    • Built the “engine room”: templates, QA, UTM hygiene, and repeatable campaign workflows.
    • Improved deliverability + data integrity with clean segmentation and guardrails.
    • Bridged Marketing ↔ Product/Engineering to ship reliable lifecycle tooling.

    Systems · QA

  3. Earlier

    Copy + Campaign Craft

    Backbone

    • Wrote launch + evergreen copy across email, ads, and in-app surfaces.
    • Balanced brand voice with clarity, turning features into reasons to care.
    • Collaborated with design to tighten story, hierarchy, and CTA flow.

    Copy · Creative

  4. Earlier

    Customer Experience + Satisfaction

    Backbone

    • Customer-first support with high empathy and fast problem resolution.
    • Implemented automation + self-serve improvements to reduce friction at scale.
    • Turned feedback into actionable product notes and recurring issue fixes.

    Support · Automation

  5. Earlier

    Product Testing + Validation

    Backbone

    • Tested new hardware/software experiences across devices and edge cases.
    • Documented issues clearly (steps, expected vs. actual, repro rate, priority).
    • Developed product fluency to keep messaging accurate and trustworthy.

    Testing · Quality

  6. Foundation

    Crew Member

    Trader Joe’s

    • High-traffic customer service, fast execution, and upbeat communication.
    • Owned daily tasks with attention to detail and a “leave it better” mindset.
    • Built teamwork habits that still show up in cross-functional work.

    Service · Teamwork

Toolkit

Tools I ship with.

Contact

Book 15 minutes.

Quick chat, portfolio walkthrough, or a partnership idea. Pick a slot or just write.

gavincwarwick@gmail.com
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