Email campaign
Lifecycle moment and co-marketing creative.
Projects
Selected work in detail.
End-to-end lifecycle, partner activations, and brand voice in practice. Each project below includes the assets produced and the outcomes that moved the needle.
Fortnite × Backbone
Partner activation
Content produced / assets made for the project
In-app and push
Partner-aligned messaging across channels.
SMS and social
Iteration based on engagement signals.
Landing page
Dedicated hub for the activation.
Social tiles
Placeholder for additional assets.
Key results and outcomes
Campaign architecture
Email, SMS, push coordinated for the launch window.
Partner-aligned messaging
Creative direction and voice that fit both brands.
Engagement iteration
Refined by conversion and retention signals.
Launch velocity
Placeholder for outcomes.
Cross-channel metrics
Placeholder for additional results.
Backbone × Xbox
Product / licensing
Content produced / assets made for the project
Launch creative
Product storytelling for the licensed edition.
Site and retail
Channel alignment across touchpoints.
Email and social
Placeholder for additional assets.
Retail POS
Placeholder for in-store materials.
Key results and outcomes
Clear value prop
Messaging for new and returning audiences.
Channel alignment
Site, email, social, retail in sync.
Placeholder outcome
Additional results and metrics.
Death Stranding 2 × Backbone
Partner activation
Content produced / assets made for the project
Licensed edition launch
Product storytelling and creative direction.
Partner voice
Tone that fits the Death Stranding partnership.
Video and social
Placeholder for additional assets.
Key results and outcomes
Value prop for fans
Clear messaging for new and returning audiences.
Channel alignment
Site, email, social, retail touchpoints.
Placeholder outcome
Additional results and metrics.
Warzone × Backbone
Partner activation
Content produced / assets made for the project
Multi-channel comms
Features translated into “why it matters.”
In-app and community
Messaging across owned and partner surfaces.
Paid social
Placeholder for additional assets.
Key results and outcomes
Channel alignment
Site, email, in-app, community in sync.
Feature-to-benefit messaging
Clear “why it matters” for Warzone players.
Project Five
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Content produced / assets made for the project
Placeholder asset
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Placeholder asset
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Placeholder asset
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Key results and outcomes
Placeholder outcome
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Placeholder outcome
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Placeholder outcome
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Project Six
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Content produced / assets made for the project
Placeholder asset
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Placeholder asset
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Placeholder asset
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Key results and outcomes
Placeholder outcome
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Placeholder outcome
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Project Seven
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Content produced / assets made for the project
Placeholder asset
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Placeholder asset
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Placeholder asset
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Key results and outcomes
Placeholder outcome
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Placeholder outcome
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Placeholder outcome
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